Prof Jeff French
is a global thought leader in behaviour change. With over 34 years’ experience at the policy interface between governments, public, private and the NGO sector,
Jeff has a broad practical and theoretical understanding of how national and international social development issues can be tackled and evaluated. Jeff has worked with governments, global companies and NGO’s in over twenty five countries.
In 2004 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006, where Janet worked alongside him in 2008/2009.