Communicating for Change workshop


The Communicating for Change workshop will provide knowledge and insight for ensuring communication and marketing activities translate into tangible behaviour change. The workshop will demonstrate that communications and behaviour change are not inexplicably linked with the former leading to the latter. Effective behaviour change needs a clear behavioural approach based on insight.

Janet MacDonald, ChangeHub Director has extensive experience in strategic communications and behaviour change. She has worked in New Zealand, the UK and Australia across the public, non-profit and private sectors.Janet also has more than 15 years training and coaching experience. 

Workshop Details: Wellington, 8 June 2018, 9am - 4.30pm.

Terrace Conference Centre, 114 The Terrace.

Cost: $695 (exc. GST) includes morning tea, lunch, afternoon tea and course workbook

To register email or call Janet on 021 589456 for further information.

Workshop Content

Over the day we will cover:

  • Understanding the difference between communications and behaviour change
  • Defining the drivers for change
  • Understanding and applying the four key approaches to behaviour change
  • Moving beyond raising awareness and into action
  • Using insight-based approaches to inform communication strategy
  • Effective stakeholder relations
  • Co-design and co-creation
  • Understanding online behaviour
  • Smart use of digital platforms & social media tools
  • Defining success
  • Six stages of a behaviour change/communication plan
  • Effective communication and behaviour change case studies from around the globe.


Janet MacDonald (ChangeHub) and her associates has worked with us for more than five years providing expertise for us in the environmental behaviour change arena. In all the time Janet has been involved with our work at Environment Canterbury she has added huge value. She is a pleasure to work with, professional, responsive, and she works in a way that increased internal capacity and understanding of the issues. Her analysis and reports are always insightful, accessible, and actionable.
— Katherine Trough, Communications Director